OF DENVER
Our Business Is To Grow Your Business
The Advertising Solution That Hits Home -
In More Ways Than One
Whether you’re marketing on a local, regional or national
scale, you can talk to America directly with the Blue
Envelope — Valpak Cooperative Direct Mail

When you’re looking to maximize your advertising results,
look to the Valpak blue envelope.

No matter what business you’re in — dining and
entertainment, home improvement, health and beauty,
automotive, and much more — Valpak provides you with a
full range of professional marketing services and 40 years
of expertise to ensure that your message reaches your
ideal customer
What is the Blue Envelope?

The Blue Envelope is a cooperative direct mail medium that contains a mix of ads from
national, regional, and local advertisers. Depending on your marketing strategy and
budget, you can choose from a variety of formats, including coupons, flyer's, postcards, a
more with a variety of color and targeting options.
  • Valpak is delivered to more than 110 U.S. Nielsen markets (SMAs) and Canada.
  • Nearly 20 billion ads are delivered annually inside the Valpak Blue Envelope.
  • Each year, more than 70,000 businesses choose Valpak for their advertising needs.
  • Over 520 million envelopes are mailed annually to over 45 million unique addresses in the U.S. and
    Canada.
Why is the Blue Envelope Right for You?

  • Valpak results are trackable and measurable, unlike most mass media.
    Watch your ad dollar work for you as your offers are redeemed and sales transactions grow.
  • Keep your message in-front of consumers and your brand on their mind.
    Valpak mails up to 12 times per year, helping you keep your message top of mind with consumers.

  • Reach each household for a fraction of the cost of a stamp.
    Since Valpak is a cooperative mailing, you’re sharing delivery costs with many other businesses.  Thus,
    the postage and production costs are shared, letting you maximize your marketing dollars.
When Your Business Needs More Green,
Make Your Advertising Blue.
The Valpak blue envelope is the proven advertising vehicle for
businesses that are serious about growing!

Since 1968, Valpak has helped hundreds of thousands of businesses
just like yours attract new customers and keep their existing
customers coming back for more. In fact, last year alone, Valpak
delivered over 20 billion offers in more than 520 million envelopes.

So why do businesses continue to turn to Valpak time and time
again?
  • Consumers are receptive
    Valpak is read for one reason. Our readers recognize and respond to value. They rely on Valpak to
    inform them of local options for their daily and long-term buying needs.
  • Consumers receive your message
    90% of adults receiving Valpak are aware of it, open it, and browse through the offers inside. In fact,    
    your message is much more likely to be read in Valpak than with other direct mail companies.
  • Target your ideal customer
    While other direct mail companies saturate a ZIP code or market, the blue envelope allows you to mail
    to just your ideal consumers. The resulting smarter, highly targeted mailing stretches your marketing
    dollars further than ever before.
  • Reach a unique, upscale audience
    The Valpak envelope reaches a highly desired audience; primarily educated women ages 25-54 with
    incomes typically one-third higher than average. They’re a key part of households, a third of which
    include children, with high levels of spending on many goods and services.
  • A complete menu of advertising services
    Valpak lets you choose the perfect advertising format for your product, message, business goals, and
    overall budget. Select from 4-color coupons, flyer's, magnets and much more. Design your ad yourself
    or let our experts help you create your most effective offer. Mail just once or select a schedule multiple
    runs to maximize your visibility and success.
  • Gets measurable results
    The majority of Valpak ads contain a promotional offer and expiration date making it easy to track new
    and repeat business. Your account executive will help you evaluate your return on investment for your
    marketing program at any time.

To learn more about getting started with Valpak, call 303-483-7353 and ask Tom how you can get your
business growing today!
FAQ