OF DENVER
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Our Business Is To Grow Your Business
Find The Right Audience
Every Time With Valpak
With Valpak's precise audience targets,
you'll be able to maximize your marketing results.
you'll be able to maximize your marketing results.
From mass-targeting to precision placement, Valpak offers you multiple ways to speak to those qualified
consumers who are most likely to want and need your products or services. Whether you want to reach busy
families, professionals, active retirees, or homeowners, you can trust Valpak to help you craft a successful
offer and deliver it to your ideal consumer.
Unlike other advertising mediums that blanket large areas, there’s no wasted coverage with Valpak’s
targeted mailing zones. You can buy national and execute locally to reach your specific target market.
Unlike other advertising mediums that blanket large areas, there's no wasted coverage with Valpak's
targeted mailing zones. You can buy national and execute locally to reach your specific target market.
consumers who are most likely to want and need your products or services. Whether you want to reach busy
families, professionals, active retirees, or homeowners, you can trust Valpak to help you craft a successful
offer and deliver it to your ideal consumer.
Unlike other advertising mediums that blanket large areas, there’s no wasted coverage with Valpak’s
targeted mailing zones. You can buy national and execute locally to reach your specific target market.
Unlike other advertising mediums that blanket large areas, there's no wasted coverage with Valpak's
targeted mailing zones. You can buy national and execute locally to reach your specific target market.
Introducing Neighborhood Trade Areas
Valpak cooperative mail programs use a unique proprietary segmentation system called Neighborhood Trade
Areas (NTA's). The selection criteria for an NTA is part of the reason why Valpak direct mail solutions offer
advertisers the highest level of measurability in the industry.
An NTA is a logical grouping of approximately 10,000 addresses based on mid-to-upper income
demographics, purchase behavior statistics, proximity to retail shopping locations, traffic patterns and postal
carrier routes. Mailing by NTA allows advertisers to target qualified customers geo-demographically for the
best possible results. The Valpak audience is also profiled using syndicated research from Scarborough
Research, Claritas-PRIZM NE, Simmons Market Research and other audience profiling tools, providing
advertisers with useful lifestyle and predictive behavior data.
Valpak cooperative mail programs use a unique proprietary segmentation system called Neighborhood Trade
Areas (NTA's). The selection criteria for an NTA is part of the reason why Valpak direct mail solutions offer
advertisers the highest level of measurability in the industry.
An NTA is a logical grouping of approximately 10,000 addresses based on mid-to-upper income
demographics, purchase behavior statistics, proximity to retail shopping locations, traffic patterns and postal
carrier routes. Mailing by NTA allows advertisers to target qualified customers geo-demographically for the
best possible results. The Valpak audience is also profiled using syndicated research from Scarborough
Research, Claritas-PRIZM NE, Simmons Market Research and other audience profiling tools, providing
advertisers with useful lifestyle and predictive behavior data.
| Click On Links Below To Download Mailing Maps |
| Circulation Metro Denver 660,000 Northern Colorado 170,000 Colorado Springs 130,000 |
Use The Blue Envelope To:
- Zero in on your best customers. Send your message to a single neighborhood, city, DMA, or any
combination that matches your desired consumer profile or coverage area.
- Perfectly target your message. Who is your best customer? What do they look like? Valpak allows
you to send your message only to those consumers with the demographics you’re looking for — age,
gender, homeownership, purchasing behaviors, income, families with children, etc.
- Precisely time your message. Valpak mails each region of the U.S. and Canada once per month so
your message arrives within a targeted time frame in the city, DMA, state/province or region of your
choosing.
| Circulation Metro Denver 400,000 |
