OF DENVER
 | |  | |  | |  | |  | |  | |  |
Our Business Is To Grow Your Business
| When Your Direct Marketing Needs A Boost, It's Time To Go Solo! |
Direct mail advertising that gives you results that stand apart
Direct 2 You offers customized direct mail tailored for specific needs.
This turn-key direct mail program lets us mail for clients beyond the
Valpak envelope. Direct 2 You is a valuable resource for one-off
promotions such as post card announcement for a grand opening or
special sale. Direct 2 You also works well in conjunction with the Valpak
envelope to expand the reach or frequency of program advertising.
This turn-key direct mail program lets us mail for clients beyond the
Valpak envelope. Direct 2 You is a valuable resource for one-off
promotions such as post card announcement for a grand opening or
special sale. Direct 2 You also works well in conjunction with the Valpak
envelope to expand the reach or frequency of program advertising.
- For special market coverage to compliment a Valpak mailing
- To target geographically – radius mailings around a location or a
target market area - To reach specific market segments – with targeted consumer or
business lists - For time-sensitive promotions – grand openings special sales
events, holidays, or limited time offers - To respond quickly to promotion opportunities, competitive
factors or market conditions - Pinpoint targeting – create the ideal target customer list. List
options include (but are not limited to) the following selections:
carrier routes, age, families with children, zip codes, income,
birthdays, cities, homeowners, and businesses.
| When it comes to targeting the right audience for your direct marketing, Direct 2 You always hits the mark. |
Customize your direct mailing list to reach the audience that best fits
your marketing needs and budget.
Why waste precious ad dollars simply mailing to everyone within a ZIP
code or market? Direct 2 You can help you target only those people
most suited to your offer. In fact, no matter how dispersed or diverse
your target audience may be, we can help you reach them. Commonly
requested lists include:
Plus, as a division of Valpak of Denver, Direct 2 You gives you access
to nearly any home or business in the country.
your marketing needs and budget.
Why waste precious ad dollars simply mailing to everyone within a ZIP
code or market? Direct 2 You can help you target only those people
most suited to your offer. In fact, no matter how dispersed or diverse
your target audience may be, we can help you reach them. Commonly
requested lists include:
- Carrier routes
- ZIP codes
- Cities
- Age
- Income
- Families with children
- Homeownership
- Birthdays
- Businesses
Plus, as a division of Valpak of Denver, Direct 2 You gives you access
to nearly any home or business in the country.
| A perfect message requires the perfect audience. |
Direct 2 You helps you choose a mail list that will ensure that your
postcard reaches the ideal target market.
Your mail list is the most important element of a successful direct
mail campaign. Unfortunately, it’s also the most misunderstood.
postcard reaches the ideal target market.
Your mail list is the most important element of a successful direct
mail campaign. Unfortunately, it’s also the most misunderstood.
Not to worry... Direct 2 You makes it easy to get the perfect list.
To help you get started, we’ve compiled some basic information that you should know here.
To learn more about getting started with Direct 2 You, call 303-483-7353 and ask Tom
how you can get your business growing today!
To help you get started, we’ve compiled some basic information that you should know here.
- Targeted or saturated lists.
- A saturated list is a collection of everyone within a geographic area (such as zip code
or postal carrier route). Saturation lists are cheaper and require less expensive
postage.
- A targeted list allows you to mail to only people with your desired demographics,
such as age, income range, home ownership, occupation, geography, etc.. Targeted
lists are more expensive, but often achieve higher response rates.
- Mail lists fall into one of four main categories.
- They are as follows:
- House lists – The list your business maintains
- Compiled lists – Lists built out of public records, such as driver’s licenses,
vehicle registrations, white pages, etc. - Response lists – A list of customers who have taken an action, such as
subscribed to a magazine, completed a survey, or ordered from a catalog,
and are, therefore, known to be responsive to direct marketing. - Business lists – A mailing list contains people that are likely to make
purchases for business use.
- Ensure you’re using a clean mailing list.
- A direct mail program is only as good as its list. Thus, it’s critical to ensure that your
list is as “clean” as possible, meaning, all addresses are true and deliverable. Direct
mail pieces sent via standard mail to bad addresses will not be delivered or returned
to you. Thus, you’ll be left wondering why your response rate wasn’t higher.
- To ensure the you’re using a clean list, purchase lists only from firms that utilize the
National Change of Address (NCOA) service to keep the data updated and relevant.
Be sure to check your list for duplicate addresses. Whenever possible, run your list
through CASS certification to add ZIP+4 codes, include missing directionals, and
correct misspellings – all of which speed up delivery.
To learn more about getting started with Direct 2 You, call 303-483-7353 and ask Tom
how you can get your business growing today!